Focus Group 1: Report on Date/Format/Footprint

Focus Group 1: Report on Date/Format/Footprint

Picking the right date

April 25 – 27, 2014 was the most chosen date. Participants indicated that it would be an ideal date because:

  • proximity to the New Orleans Jazz festival
  • lack of competing events and
  • mild temperatures.

One participant also mentioned that the festival it would be a great way to break the festival fast (generally winter months).


 

Essential Festival Highlights/Format

There was overwhelming support for a multi-day, multi-venue music festival spanning 3 days. However, the number of venues will depend on budget. Participants also noted to pair venue with musical act. Most participants agreed with having local & regional musicians represented in the festival as well as having a headliner series and accompanying art exhibitions.

 


 

Festival Footprint

American Tobacco, Brightleaf, Five Points and Durham Central Park were the most chosen areas for the festival footprint. A few participants noted for the footprint to be walkable and diverse. Other venues suggested included The Broad Street Café, Durham Armory, West End Wine Bar, Motorco, and the old Athletic Park.

 


 

Other 

Participants suggested adding an educational component to the festival with an emphasis on the NC connection to jazz history and youth focused programming. One participant stated that having the historical/educational component “Ups the cool factor” of the festival.

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